Pengaruh Faktor-faktor Fungsional, Psikologi Dan Konten Terhadap Keputusan Pembelian Produk E-commerce Website Groupon

Unknown Indonesian OPEN
Hastuti, Indria Kesuma (2013)
  • Subject: Indonesia | ecommerce | marketing mix | aestheticsweb | online trust | interactivity | usability

This study aimsto identify and analyzethe influence offunctionalfactors, psychology, andcontenton product purchasing decisionsone-commerce websitegroupon. The independent variablein this study isthe functionalfactors, psychological factors, andthe factor content, produc... View more
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