Powered by OpenAIRE graph
Found an issue? Give us feedback
addClaim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Pengaruh Persepsi Keamanan, Kualitas Informasi dan Kepercayaan terhadap Keputusan Pembelian Online : Studi Kasus pada Konsumen Shopee di Kota Lhokseumawe

Authors: Desky, H. (Harjoni); Murinda, R. (Rina); Razali, R. (Razali);

Pengaruh Persepsi Keamanan, Kualitas Informasi dan Kepercayaan terhadap Keputusan Pembelian Online : Studi Kasus pada Konsumen Shopee di Kota Lhokseumawe

Abstract

Trade through electronic media (e-commerce) is currently increasingly mushrooming in Indonesia. This study aims to analyze the partial and simultaneous effect of the variables perceived security, quality of information and trust on the purchasing decisions of shopee consumers in Lhokseumawe city. The research method used is descriptive quantitative method, there are two research data, namely primary data and secondary data which are designed comprehensively to answer the hypotheses built, namely to determine the effect of Security Perception, Information Quality and Trust on online shopee consumer purchasing decisions in Lhokseumawe City. The population in this study were all Shopee consumers in Lhokseumawe City and the research sample was determined by probability sampling, totaling 100 samples. This study used multiple linear regression analysis, and data processing was carried out using SPSS version 20.0 for validity, reliability, and multiple linear regression. The results of the study concluded that simultaneously perceived security, information quality and trustworthiness had an effect on purchasing decisions, while partially security perceptions had no effect on purchasing decisions, while information quality had an effect on purchasing decisions.

Country
Indonesia
Related Organizations
Keywords

Perceived Security, Indonesia, Information Quality, Shopee Consumers, Purchase Decision, Trust

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average