research product . 2020

Antecedents of customer attractiveness and supplier satisfaction and their influence on supplier behavior in a low-tech market

Slager, Lisanne;
Open Access English
  • Published: 01 Jan 2020
  • Country: Finland
In today’s business environment, characterized by global competition and high consumer demands, buyer–supplier relationships are becoming increasingly important for firms that want to stay competitive. As a result, research has showed a growing interest in the management of buyer–supplier relationships, especially in the concepts of customer attractiveness, supplier satisfaction and preferred customer status. To realize benefits from buyer–supplier collaboration, high-quality information must be shared between supply chain partners. The aim of this research was to determine what the antecedents of customer attractiveness and supplier satisfaction are and what ef...
free text keywords: customer attractivenes, antecedents of customer attractiveness, supplier behaviour, low-tech market, fi=Liiketalous|en=Business economics|, fi=School of Business and Management, Kauppatieteet|en=School of Business and Management, Business Administration|
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