research product . Other ORP type . 2015

The impact of ad characteristics on adolescents'

Bajde, Domen; Vida, Irena;
Open Access English
  • Published: 10 Jul 2015
  • Publisher: Faculty of management
  • Country: Slovenia
Abstract
The impact of ad characteristics on adolescents' attitudes towards antismoking ads
Subjects
free text keywords: tobačna industrija, oglas, propaganda, mladina, potrošnik, psihologija potrošnika, vedenjske znanosti, tobacco industry, advertisement, advertising, youth, consumer, consumer psychology, behavioural sciences, udc:366
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