E-commerce strategies of group buying websites : case study: Groupon Inc.

Unknown English OPEN
Dang, Viet Linh (2013)
  • Publisher: Lahden ammattikorkeakoulu
  • Subject: kuluttajakäyttäytyminen | ryhmät | ostokäyttäytyminen | markkinointi | WWW-sivustot | verkkokauppa | kyselytutkimus | kvalitatiivinen tutkimus | Group buying | Groupon | 5C Analysis | coupon | Degree Programme in International Business

Group buying business model has an increasingly high growth rate, surpassing any model in history. This business is fundamentally the brokerage between businesses and customers and receives commission fees from the transaction. However, the model has been criticized by ... View more
Share - Bookmark

  • Download from
    Theseus via Theseus (Unknown, 2013)
  • Cite this research product