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Virális politika: Politikai kommunikáció a Facebookon = Viral Politics: Political Communication on Facebook

Authors: Bene, Márton Ákos;

Virális politika: Politikai kommunikáció a Facebookon = Viral Politics: Political Communication on Facebook

Abstract

A közösségi oldalak a politika fontos terepeivé váltak. A pártok és politikusok aktívan használják e platformokat, különösen a legnépszerűbb közösségi oldalt, a Facebookot. A politikusok közösségi oldalakon folytatott tevékenységével foglalkozó szakirodalom főárama azonban arra a következtetésre jutott, hogy a közösségi média nem eredményezett jelentős változást a politika működésében. A disszertáció amellett érvel, hogy ez az eredmény abból fakad, hogy a szakirodalom empirikus fókusza túlságosan szűk, és a jelenséget a politikai kommunikáció tágabb kontextusától elszigetelten vizsgálja. ________ Social network sites have become important spheres of politics. Parties and politicians actively adopt these platform, most notably the most popular social network site, Facebook, for their communication. However, the mainstream literature on political actors’ social media use suggest that the emergence of social media does not result in major changes in politics. The diagnosis is “politics as usual” as it had been argued by the early literature on the connections between internet and politics (see, Margolis – Resnick, 2000). However, the dissertation argues that this conclusion is due to the fact that the empirical focus of the mainstream literature is too narrow, and the phenomenon under scrutiny is investigated in isolation from the wider context of and literature on political communication.

Country
Hungary
Related Organizations
Keywords

Média és kommunikáció, Politikatudomány

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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