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RBB

Rundfunk Berlin-Brandenburg
13 Projects, page 1 of 3
  • Funder: European Commission Project Code: 780656
    Overall Budget: 3,489,650 EURFunder Contribution: 3,489,650 EUR

    Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. High initial production or acquisition costs need to be recouped, but the abundance of online channels creates a thin viewer market for original content, especially on niche topics. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms (to be referred to as “vectors”). This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? We propose the Trans-Vector Platform (TVP) to address this challenge and help media companies gain a competitive advantage through guided content re-purposing and re-publication, on the fly and across vectors. The TVP requires novel methods to extract metadata, predict patterns in the topic-vector-audience matrix, and apply these patterns to enhance and re-purpose content - across vectors and according to predicted audience interests. Thus, ReTV will advance the state of the art in video analysis, video augmentation and annotation, content and audience metrics, prediction and recommendation models, visual analytics. The results of this extensive research will be tested and validated together with a regional public broadcaster (RBB), a national TV archive (NISV) and an OTT TV distributor operating in multiple EU markets (Zattoo). ReTV will offer them a better match between content and viewers across vectors, time and five EU languages (English, German, French, Spanish, Dutch). Impact will be measured via cross-vector deployment and viewer engagement. Automated re-purposing and more accurate targeting in terms of relevance and appropriate representation, tailored to upcoming events and specific vector audiences, will drive growth, lower costs, and increase the competitiveness of broadcasters and other professional stakeholders in European media value chains.

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  • Funder: European Commission Project Code: 761934
    Overall Budget: 4,464,290 EURFunder Contribution: 3,736,250 EUR

    The media market is currently undergoing a major change as its traditional business models are shifting to digital products and services rapidly. Besides the prevalent digitisation, this change is also driven by network advances and consumer behaviour. The introduction of non-linear content (OTT, VOD) has given consumers more control of their screen and the content they consume, placing them in the driving seat and leaving the commercial broadcasters competing for their attention. Thus, a migration toward as subscription VOD services is observed with OTT services emerging and becoming very competitive by acquiring a large share of the media market. Hyper360 aims to use ICT technology and innovation exploiting the ongoing Virtual Reality revolution. The goal is to offer a complete end-to-end production toolset for enriched 360o video, with novel 3D storytelling elements, while also leveraging the powerful implicit preference extraction means that omnidirectional viewing offers, i.e. the viewing direction, to build a personalisation framework on top of the consumption of this new hybrid format. 360o content is well posed to provide feelings of presence and immersion and is now starting to be utilized in the media industry. Sky, BBC, NY Times are just some of the media players already starting to experiment with it, while big ICT players like Facebook, Google and Intel are investing in it. Hyper 360 aims to exploit this 360 hype and offer to it extensions for directrs, by allowing them to insert 3D appearances of narrators to appropriately navigate and immerse the viewers. The production toolset will be deployed and validated with the help of 2 large broadcasters and OTT providers, in the contexts of Immersive Journalism (free viewpoint) and Targeted Advertising (personalisation), as 360o video is seeing increased usage in both marketing and journalism. Finally, Hyper360 will greatly contribute in the emerging standards for free viewpoint video.

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  • Funder: European Commission Project Code: 687921
    Overall Budget: 3,295,480 EURFunder Contribution: 2,980,520 EUR

    The project will deliver MPAT – an extensible platform for the simple creation of interactive multi-media applications. In recent years the convergence of TV and online media has been increasing with dramatic pace. The boundaries between TV and personal media are dissolving rapidly. HbbTV is a key driver in this; enabling media companies to deploy interactive services for TV to a wide audience by building on top of a single standard. In many European markets, over 90% of Connected TVs, sold today, are HbbTV-enabled. Features including catch-up TV and interactive advertisements have already proved to be a great success because of their accessibility to the consumer and integration with the TV. Another recent milestone was the publication of HbbTV release 2.0, moving to state-of-the-art HTML5 and offering built in support for bi-directional multi-screen services as well as media and application synchronisation. Developing HbbTV applications from scratch requires considerable resources and for this reason they are often simply too costly for single formats or shows to contemplate. MPAT is the solution; motivated by a WordPress-like technical and business approach, MPAT makes application development affordable and sustainable while creating a new eco-system for content creators, theme and plug-in developers alike. With MPAT, media companies can semi-automatically author their set of customised applications that are then populated with content by the editorial staff or by linking MPAT to existing content management solutions. The open-source MPAT core will provide all the essential features to create compelling multi-screen experiences for HbbTV and other HTML5-based devices. The Consortium comprises key stakeholders from the HbbTV and media domain who will jointly deliver a sound and close-to-market solution thoroughly validated through an exhaustive set of pilots.

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  • Funder: European Commission Project Code: 761813
    Overall Budget: 3,248,600 EURFunder Contribution: 2,953,370 EUR

    HRADIO (Hybrid Radio everywhere for everyone) focuses on radio service innovations enabled by convergence. While radio, with its rich editorial content, remains a highly popular medium, listening figures are slowly declining, particularly among youngsters. With the rapid rise of smartphones, radio faces competition from many new services including music steaming platforms. Regular radio today often does not include attractive features as known from vertical platforms. And if present, they are mostly not well integrated with the actual radio programme. This is where HRADIO will deliver. Driven by the industry need to create attractive new radio experiences, the project will leverage the full potential of hybrid technology for radio – enabling the integration of cost-effective broadcast distribution with new online features. Broadcasters will be enabled to personalise radio services (while respecting privacy), to provide intuitive functionalities like time-shifting and, eventually, to foster and to exploit user engagement. HRADIO will pave the way to bring these features not only to broadcasters’ native mobile applications, but also to portals, to connected radios and into the car. The core approach is to integrate validated solutions and to harmonise APIs which together will provide broadcasters with an abstracted service layer accessible across any device and distribution platform – ensuring sustainability and return of investment. Therefore, consumers will be able to access their personal radio services on different devices and platforms enabled by a seamless broadcast-internet integration for radio content distribution. All features will be tested in 3 phases of large-scale pilots involving broadcasters, app developers for mobile and automotive devices. Eventually, HRADIO will publish its developments as ready-to-use Android and HTML client implementations including an extensive set of well documented APIs fostering new service developments for the radio sector.

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  • Funder: European Commission Project Code: 224287
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