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  • publication . Article . Other literature type . 2018
    Open Access
    Authors:
    Matiri Maisori, Beatrice; Kinoti, Dr. Mary;

    A key challenge of many Kenyan supermarkets is competition in brands’ visibility and availability which are two key aspects impacting probability of purchase. Marketers thus employ Point of Purchase (POP) advertising and signage and provide POP displays to enhance visib...

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1 research outcomes, page 1 of 1