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  • Open Access Indonesian
    Authors: 
    Depari, A. (Andi);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    The aim of this research is to find out the key criteria for Taipei Creative City of Design (TCCD) as a business center in Taiwan according to the experts in terms of the creative city of design. The methodology of this study consists of searching for the creative city of design indicators, which worked as alternatives for applying a multi-criteria decision making (MCDM), called the Analytic Hierarchy Process (AHP). Based on criteria derived from the literature, data collection, and analysis that has been done, the researcher found that the human-oriented, design week/month and city development are relatively high and should be given priority at the current stage. These results could provide a theoretical foundation for designing further the Taipei Creative City of Design.

  • Open Access Indonesian
    Authors: 
    Prompreing, K. (Kattareeya); Prompreing, T. (Theera);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    In telemarketing activity, selecting the most potential customers are important because can reduce processing time and operational cost. Therefore, the ability to select the most likely buying customers are urgently needed. In this study, we propose a clear sequence in doing telemarketing activity based on the previous telemarketing data which applying data mining technique. We weight the importance of 16 customer characteristics through 45,211 observations from a Portuguese bank. Applying Random Forest algorithm along with Information Gain Ratio as a criterion and 10-fold Cross Validation, the model able to weight the importance of attributes and achieves 90.01 % accuracy in predicting telemarketing success. Furthermore, the rank of attribute importance was designed to be a guidance map in selecting potential targeted customers as a managerial implication.

  • Open Access Indonesian
    Authors: 
    Unpapar, A. A. (Aldrich);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

  • Open Access Indonesian
    Authors: 
    Siregar, B. (Bakti); Pangruruk, F. A. (F);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    In general portfolio, optimization is a technique for selecting the proportion of assets to make a better portfolio by maximizing the expected return while also minimizing the risk. In this research, the k-means clustering method is used to classify stocks are listed on the LQ45 Index and select stocks whose has prices tend to be increased. Then the Markowitz approach is used to analyze the performance of optimization portfolio models that have a minimum variance in expected return and risk. After understanding the performance of this portfolio optimization, future works will be able to apply this model in cloud computing or artificial intelligence. In addition, investors will develop a better view of the latest performance of the stocks are listed in the LQ45 index and support them decide which stocks should be included in their portfolios, thus prevent wrong decisions.

  • Open Access Indonesian
    Authors: 
    Sugeng, R. (Rachmat); Fadillah, N. (Nur);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Penelitian ini bertujuan untuk mengetahui pengaruh sistem bagi hasil terhadap minat nasabah pada tabungan mudrabah pada bank syariah Indonesia cabang Makassar dengan menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan rumus Slovin sehingga sampel yang diambil sebanyak 99 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner online. Pengukuran data menggunakan skala Likert 5 poin untuk mengukur 6 indikator. Teknik analisis yang digunakan adalah regresi linier sederhana. Berdasarkan penelitian ini menunjukkan bahwa variabel Sistem Bagi Hasil (X) dan Minat Pelanggan (Y) berpengaruh positif dan signifikan.

  • Open Access Indonesian
    Authors: 
    Nainggolan, I. S. (Indriani);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    As businesses' marketing activities have migrated to various social media platforms, competition between advertisers to attain market's attention is getting more intense. As a result, marketers began to involve manipulative and provocative strategies to steal market's attention. This, however, lead to a boomerang effect where consumers develop negative attitude towards advertisement—especially among Generation Z as one of the biggest demographic groups. Aimed to fill in the knowledge gap regarding this issue, specifically in Medan, this research investigates how attitude towards advertisement is affected by several antecedents, namely informativeness, entertainment, and irritation. Multiple linear regression analysis is employed to assess the relationship between variables. The result shows that informativeness along with entertainment have positive effect on attitude towards advertisement, whereas irritation has negative effect. This indicates that marketers should consider these factors to create an effective advertisement that can evoke positive attitude among audiences.

  • Open Access Indonesian
    Authors: 
    Herawaty, N. (Netty); Ovami, D. C. (Debbi);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Penelitian ini bertujuan untuk mengetahui Faktor-Faktor Yang Mempengaruhi Auditor switching Pada Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan pendekatan deskriptif kuantitatif, bertujuan untuk mengetahui hubungan antara dua variabel atau lebih. Populasi penelitian ini adalah Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia yaitu sebanyak 54 Perusahaan. Sampel penelitian ini sebanyak 30 Perusahaan dikali 3 tahun sehingga sampel pada penelitian ini yaitu sebanyak 90 data Perusahaan. Teknik analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian ini adalah Financial Distress, Profitabilitas, Ukuran Perusahaan, Pergantian Manajemen, berpengaruh terhadap auditor switching. Sedangan Opini Audit, dan Pertumbuhan Perusahaan tidak berpengaruh terhadap Auditor Swtiching.

  • Open Access Indonesian
    Authors: 
    Sadat, A. M. (Andi); Sholikhah, S. (Sholikhah); Saidani, B. (Basrah);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Retaining existing customers and obtaining potential new customers are the critical success factors for an enterprise. Therefore, choosing the target market and allocating organizational resources to support them are essential. As a bank with unique customer characteristics, the rural banks (Bank Perkreditan Rakyat/BPR) should pay attention to external and internal factors. This study intends to explore what factors influence the Intention to become BPR's customers. First, this research took 200 respondents who worked in seven central markets in Jakarta with a quota sampling approach to complete the questionnaire whose indicators were obtained from FGD (focus group discussion) and prior research. Data were analyzed by applying factor analysis techniques and linear regression by SPSS 24. The results show that factors, namely Attitude and Control over behavior, proved to have a positive correlation toward Intention, while Subjective norm affects negatively. Conclusion and suggestions for future study are provided.

  • Open Access Indonesian
    Authors: 
    Fikri, Y. T. (Yudistia);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Artikel ini membahas terjadinya peningkatan angka pengangguran akibat dampak pandemi covid 19. Pertumbuhan kasus covid 19 mempengaruhi pertumbuhan ekonomi nasional bahkan Indonesia masuk kedalam resesi. Dalam artikel ini kita bisa mengetahui seberapa besar pengangguran yang disebabkan dengan adanya pandemi covid 19 dan bagaimana pertumbuhan kasus covid 19 yang terjadi di Indonesia. Penulisan artikel ini menggunakan pendekatan kualitatif dan penelitian kepustakaan. Dari hasil analisis menunjukkan bahwa dampak pandemi covid 19 sudah jelas sangat memperngaruhi pertumbuhan ekonomi Indonesia. Peningkatan pengangguran merupakan imbas dari pemberlakuan PSBB atau lockdown sebagai bentuk antisipasi pemerintah agar tidak terjadi penularan yang semakin meluas namun pada Kenyataannya justru berimbas pada pertumbuhan ekonomi nasional salah satunya peningkatan angka pengangguran.

  • Open Access Indonesian
    Authors: 
    Pratiwi, P. I. (Putri); Dewi, R. S. (Ratna);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Tujuan penelitian ini adalah untuk mengetahui dan menguji pengaruh kompetensi aparat desa dan Partisipasi Masyarakat terhadap akuntabilitas pengelolaan dana desa di Kecamatan Namorambe Kabupaten Deli Serdang. Adapun populasi dalam penelitian ini adalah seluruh desa yang berada di Kecamatan Namorambe dengan responden yang terdiri atas Kepala Desa, Sekretaris Desa, Bendahara Desa dan Badan Permusyawaratan Desa (BPD). Jenis penelitian ini adalah penelitian kuantitatif. Metode pengambilan sampel dilakukan dengan menggunakan sampel jenuh. Teknik pengumpulan dilakukan dengan menggunakan kuisoner dengan cara disampaikan langsung kepada responden. Teknik analisis data menggunakan teknik analisis statistik deskriptif dan menggunakan Regresi Linier Berganda. Dari hasil penelitian yang dilakukan menunjukkan bahwa terdapat pengaruh kompetensi aparat desa dan partisipasi masyarakat terhadap akuntabilitas pengelolaan dana desa.

Include:
21 Research products, page 1 of 3
  • Open Access Indonesian
    Authors: 
    Depari, A. (Andi);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    The aim of this research is to find out the key criteria for Taipei Creative City of Design (TCCD) as a business center in Taiwan according to the experts in terms of the creative city of design. The methodology of this study consists of searching for the creative city of design indicators, which worked as alternatives for applying a multi-criteria decision making (MCDM), called the Analytic Hierarchy Process (AHP). Based on criteria derived from the literature, data collection, and analysis that has been done, the researcher found that the human-oriented, design week/month and city development are relatively high and should be given priority at the current stage. These results could provide a theoretical foundation for designing further the Taipei Creative City of Design.

  • Open Access Indonesian
    Authors: 
    Prompreing, K. (Kattareeya); Prompreing, T. (Theera);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    In telemarketing activity, selecting the most potential customers are important because can reduce processing time and operational cost. Therefore, the ability to select the most likely buying customers are urgently needed. In this study, we propose a clear sequence in doing telemarketing activity based on the previous telemarketing data which applying data mining technique. We weight the importance of 16 customer characteristics through 45,211 observations from a Portuguese bank. Applying Random Forest algorithm along with Information Gain Ratio as a criterion and 10-fold Cross Validation, the model able to weight the importance of attributes and achieves 90.01 % accuracy in predicting telemarketing success. Furthermore, the rank of attribute importance was designed to be a guidance map in selecting potential targeted customers as a managerial implication.

  • Open Access Indonesian
    Authors: 
    Unpapar, A. A. (Aldrich);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

  • Open Access Indonesian
    Authors: 
    Siregar, B. (Bakti); Pangruruk, F. A. (F);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    In general portfolio, optimization is a technique for selecting the proportion of assets to make a better portfolio by maximizing the expected return while also minimizing the risk. In this research, the k-means clustering method is used to classify stocks are listed on the LQ45 Index and select stocks whose has prices tend to be increased. Then the Markowitz approach is used to analyze the performance of optimization portfolio models that have a minimum variance in expected return and risk. After understanding the performance of this portfolio optimization, future works will be able to apply this model in cloud computing or artificial intelligence. In addition, investors will develop a better view of the latest performance of the stocks are listed in the LQ45 index and support them decide which stocks should be included in their portfolios, thus prevent wrong decisions.

  • Open Access Indonesian
    Authors: 
    Sugeng, R. (Rachmat); Fadillah, N. (Nur);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Penelitian ini bertujuan untuk mengetahui pengaruh sistem bagi hasil terhadap minat nasabah pada tabungan mudrabah pada bank syariah Indonesia cabang Makassar dengan menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan rumus Slovin sehingga sampel yang diambil sebanyak 99 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner online. Pengukuran data menggunakan skala Likert 5 poin untuk mengukur 6 indikator. Teknik analisis yang digunakan adalah regresi linier sederhana. Berdasarkan penelitian ini menunjukkan bahwa variabel Sistem Bagi Hasil (X) dan Minat Pelanggan (Y) berpengaruh positif dan signifikan.

  • Open Access Indonesian
    Authors: 
    Nainggolan, I. S. (Indriani);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    As businesses' marketing activities have migrated to various social media platforms, competition between advertisers to attain market's attention is getting more intense. As a result, marketers began to involve manipulative and provocative strategies to steal market's attention. This, however, lead to a boomerang effect where consumers develop negative attitude towards advertisement—especially among Generation Z as one of the biggest demographic groups. Aimed to fill in the knowledge gap regarding this issue, specifically in Medan, this research investigates how attitude towards advertisement is affected by several antecedents, namely informativeness, entertainment, and irritation. Multiple linear regression analysis is employed to assess the relationship between variables. The result shows that informativeness along with entertainment have positive effect on attitude towards advertisement, whereas irritation has negative effect. This indicates that marketers should consider these factors to create an effective advertisement that can evoke positive attitude among audiences.

  • Open Access Indonesian
    Authors: 
    Herawaty, N. (Netty); Ovami, D. C. (Debbi);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Penelitian ini bertujuan untuk mengetahui Faktor-Faktor Yang Mempengaruhi Auditor switching Pada Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan pendekatan deskriptif kuantitatif, bertujuan untuk mengetahui hubungan antara dua variabel atau lebih. Populasi penelitian ini adalah Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia yaitu sebanyak 54 Perusahaan. Sampel penelitian ini sebanyak 30 Perusahaan dikali 3 tahun sehingga sampel pada penelitian ini yaitu sebanyak 90 data Perusahaan. Teknik analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian ini adalah Financial Distress, Profitabilitas, Ukuran Perusahaan, Pergantian Manajemen, berpengaruh terhadap auditor switching. Sedangan Opini Audit, dan Pertumbuhan Perusahaan tidak berpengaruh terhadap Auditor Swtiching.

  • Open Access Indonesian
    Authors: 
    Sadat, A. M. (Andi); Sholikhah, S. (Sholikhah); Saidani, B. (Basrah);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Retaining existing customers and obtaining potential new customers are the critical success factors for an enterprise. Therefore, choosing the target market and allocating organizational resources to support them are essential. As a bank with unique customer characteristics, the rural banks (Bank Perkreditan Rakyat/BPR) should pay attention to external and internal factors. This study intends to explore what factors influence the Intention to become BPR's customers. First, this research took 200 respondents who worked in seven central markets in Jakarta with a quota sampling approach to complete the questionnaire whose indicators were obtained from FGD (focus group discussion) and prior research. Data were analyzed by applying factor analysis techniques and linear regression by SPSS 24. The results show that factors, namely Attitude and Control over behavior, proved to have a positive correlation toward Intention, while Subjective norm affects negatively. Conclusion and suggestions for future study are provided.

  • Open Access Indonesian
    Authors: 
    Fikri, Y. T. (Yudistia);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Artikel ini membahas terjadinya peningkatan angka pengangguran akibat dampak pandemi covid 19. Pertumbuhan kasus covid 19 mempengaruhi pertumbuhan ekonomi nasional bahkan Indonesia masuk kedalam resesi. Dalam artikel ini kita bisa mengetahui seberapa besar pengangguran yang disebabkan dengan adanya pandemi covid 19 dan bagaimana pertumbuhan kasus covid 19 yang terjadi di Indonesia. Penulisan artikel ini menggunakan pendekatan kualitatif dan penelitian kepustakaan. Dari hasil analisis menunjukkan bahwa dampak pandemi covid 19 sudah jelas sangat memperngaruhi pertumbuhan ekonomi Indonesia. Peningkatan pengangguran merupakan imbas dari pemberlakuan PSBB atau lockdown sebagai bentuk antisipasi pemerintah agar tidak terjadi penularan yang semakin meluas namun pada Kenyataannya justru berimbas pada pertumbuhan ekonomi nasional salah satunya peningkatan angka pengangguran.

  • Open Access Indonesian
    Authors: 
    Pratiwi, P. I. (Putri); Dewi, R. S. (Ratna);
    Publisher: Yayasan Pendidikan Penelitian Pengabdian Algero
    Country: Indonesia

    Tujuan penelitian ini adalah untuk mengetahui dan menguji pengaruh kompetensi aparat desa dan Partisipasi Masyarakat terhadap akuntabilitas pengelolaan dana desa di Kecamatan Namorambe Kabupaten Deli Serdang. Adapun populasi dalam penelitian ini adalah seluruh desa yang berada di Kecamatan Namorambe dengan responden yang terdiri atas Kepala Desa, Sekretaris Desa, Bendahara Desa dan Badan Permusyawaratan Desa (BPD). Jenis penelitian ini adalah penelitian kuantitatif. Metode pengambilan sampel dilakukan dengan menggunakan sampel jenuh. Teknik pengumpulan dilakukan dengan menggunakan kuisoner dengan cara disampaikan langsung kepada responden. Teknik analisis data menggunakan teknik analisis statistik deskriptif dan menggunakan Regresi Linier Berganda. Dari hasil penelitian yang dilakukan menunjukkan bahwa terdapat pengaruh kompetensi aparat desa dan partisipasi masyarakat terhadap akuntabilitas pengelolaan dana desa.

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