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111,526 Research products
  • Authors: Sanden, Guro Refsum;

    Situated at the intersection of sociolinguistics and international business and management studies, this PhD project focuses on language management in two different industry sectors, namely the financial service sector and the manufacturing sector. Employing a multiple case study design consisting of two matched pair cases, the study examines the means by which language is managed, i.e. language management tools, in the two financial service companies Nordea and Saxo Bank and the two manufacturing companies Grundfos and ECCO. The contribution of the thesis lies in capturing the effect of industry sectors on corporate language management – a level of analysis which has largely been overlooked in previous research. The findings indicate that industry sectors embody great explanatory power with regard to the selection of language management tools at company level. The financial service companies and the manufacturing companies were found to have three sector-level factors in common, though with somewhat different outcomes. Economic geography increases the use of English for corporate level functions in the two financial service companies owing to the companies’ presence in international financial centres. On the other hand, in the two manufacturing companies, this factor increases the need for multiple corporate languages and translation into the mother tongue spoken by the production workers in the industrial locations where English language skills tend to be scarce. In manufacturing, economic geography was also found to lead to the use of language intermediates as mediums of communication. In all case companies, global integration increases cross-border communication and the use of English for corporate level functions, which also increases selective recruitment of English-skilled employees in both sectors. Industry speak is found to be closely related to company-specific language in all case companies regardless of sector, and technological solutions are implemented in order to manage large term databases in both sectors.

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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: RICCARDI, GABRIELE;
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao FEDOA - IRIS Univers...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: SERINO, ROBERTO; PAGANO, LILIA;

    Seminario di Progettazione che ha visto coinvolte le seguenti Università: IUAV- Venezia; Pescara; Ascoli Piceno; Roma 3; Napoli; Reggio Calabria; Palermo.

    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao FEDOA - IRIS Univers...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: CICIA, GIOVANNI; CEMBALO, LUIGI; DEL GIUDICE, TERESA; TAGLIAFIERRO, CAROLINA; +1 Authors

    International trade in agricultural products represents an important share of the whole European export market. This is exemplified by Italian food products that have been promoted on international markets through the idea of quality and health linked to the Mediterranean diet. Together with the benefit due to the increasing consumer interest in traditional European products and “food style”, a growing phenomenon of agropiracy has taken place. It is commonly recognized that agropiracy works exclusively by reducing the market shares of the original products, intentionally exploiting consumer confusion by using original-sounding brands. Therefore, production firms' marketing strategies tend to concentrate on product purity such as branding and origin authentication policies. Our hypothesis, supported by the results of a survey on pasta consumption in the US, is that there exists a well-defined system path worth that can be summarized in three phases: first, introduction of a traditional (original) product on international markets; secondly, local firms' imitation of the successful good; lastly, local firms redesigning original products according to local consumption models and preferences. The results presented in this paper seem to amply confirm this scenario: giving more attention to the second phase (Italian-sounding brand) may result in inappropriate marketing strategies. A representative sample of American consumers (608) were interviewed in supermarkets in 12 US cities. Econometric analysis (a Hedonic Pricing Model followed by a Random Utility Model) shows that: 1) price is the most important product attribute affecting choice; 2) original Italian brands get the higher market share but only when price is the driving attribute; 3) product attributes strictly related to quality, as intended by Italian consumers, have no influence in determining the choice; 4) consumer groups show a higher willingness to pay for pasta redesigned according to local preference; 5) such a path worth does not appear to affect the single original product, rather the whole idea of Italian. These results suggest that a strategy aimed at emphasizing the authenticity of the origin of pasta or of any other “real Italian” product may not lead to any improvement in their market share, but it might very likely affect that market as a whole. Products should be offered as part of a sort of “traditional product package” which allows them to promote food habits rather than just commodities.

    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao FEDOA - IRIS Univers...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: CENTOLA, DONATO ANTONIO;
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao FEDOA - IRIS Univers...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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  • image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
    Authors: STROLLO, ANTONIO GIUSEPPE MARIA;
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao FEDOA - IRIS Univers...arrow_drop_down
    image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
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