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3 research outcomes, page 1 of 1
  • publication . Part of book or chapter of book . 2016
    Open Access Bokmål, Norwegian; Norwegian Bokmål
    Authors:
    Bang, Tor;

    This chapter is partly conceptual, based on state-of-the-art market communication and public relations research, and partly empirical, based on text analysis and interviews with industry practitioners and leaders. We discuss the lack of precision in the terminology of t...

  • publication . Master thesis . Part of book or chapter of book . 2017
    Open Access Bokmål, Norwegian; Norwegian Bokmål
    Authors:
    Holly Casio;
    Publisher: Handelshøyskolen BI

    Executive Master of Management i Ledelse, makt og mening fra Handelshøyskolen BI, 2018 Hva er den drivkraft som får enkelte ledere til å lykkes i å drive en virksomhet eller et prosjekt mot de virkelig store prestasjoner? De som starter fra ingenting og når helt til top...

  • publication . Part of book or chapter of book . 2016
    Open Access Bokmål, Norwegian; Norwegian Bokmål
    Authors:
    Viken, Monica;
    Publisher: Cappelen Damm Akademisk

    This chapter investigates the legal and ethical framework for content marketing. The use of content marketing necessitates special considerations due to its legal implications for the marketer. In addition, legal rules should be interpreted in accordance with ethical st...

3 research outcomes, page 1 of 1