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2 research outcomes, page 1 of 1
  • publication . Article . Other literature type . 2019
    Open Access
    Authors:
    Sérgio Moro; Paulo Rita;
    Publisher: Emerald
    Project: FCT | UID/PSI/03125/2013 (147229)

    <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that stimulate reality perception. Both have been applied in tourism contexts to improve tourists’ ...

  • publication . Other literature type . Article . 2018
    Open Access
    Authors:
    Sérgio Moro; Oliveira T.; Paulo Rita;
    Publisher: Emerald
    Project: FCT | UID/PSI/03125/2013 (147229)

    <jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>The purpose of this paper is to further our knowledge of what influences users to adopt mobile augmented reality in tourism (MART). A conceptual model is proposed, combining the exten...

2 research outcomes, page 1 of 1
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