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2 research outcomes, page 1 of 1
  • publication . Article . 2018
    Open Access
    Authors:
    Sérgio Moro; Paulo Rita; Paulo Cortez;
    Publisher: Elsevier BV
    Project: FCT | UID/PSI/03125/2013 (147229)

    Moro, S., Pires, G., Rita, P., & Cortez, P. (2018). A cross-cultural case study of consumers' communications about a new technological product. Journal of Business Research. [Advanced online publicationon 16 august 2018]. DOI: 10.1016/j.jbusres.2018.08.009 Using a case-...

  • publication . Article . 2019
    Open Access English
    Authors:
    Paulo Cortez; Sérgio Moro; Paulo Rita;
    Publisher: Elsevier
    Project: FCT | UID/PSI/03125/2013 (147229)

    This study presents an enhanced automated approach based on literature analysis and synthesis for establishing the dimensions of the ethnic marketing literature, covering a set of 239 journal articles published by nine major publishers. The approach reported is enhanced...

2 research outcomes, page 1 of 1
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