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2 research outcomes, page 1 of 1
  • publication . Article . Other literature type . 2017
    Open Access
    Moro, Sérgio; Rita, Paulo; Oliveira, Cristina;
    Publisher: Informa UK Limited
    Project: FCT | UID/PSI/03125/2013 (147229)

    Digital corporations are creating new paths of business driven by consumers empowered by social media. Understanding the role that each feature drawn from online platforms has on price fluctuation is vital for leveraging decision making. In this study, 5603 simulations ...

  • publication . Article . Other literature type . 2018
    Open Access English
    Nave, Marta; Rita, Paulo; Guerreiro, João;
    Publisher: Taylor and Francis
    Project: FCT | UID/PSI/03125/2013 (147229), FCT | UID/GES/00315/2013 (147442)

    WOS:000434445100004 With the evolution of web 2.0 and social networks, customers and companies’ online interaction is growing at a fast pace, containing valuable insights about consumers’ expectations that should be monitored and explored in a day-to-day basis. However,...

2 research outcomes, page 1 of 1
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