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- publication . Other literature type . Article . Review . 2018Open AccessAuthors:Sérgio Moro; Sérgio Moro; Paulo Rita;Publisher: EmeraldProject: FCT | UID/PSI/03125/2013 (147229)
<jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>This paper aims to present an automated literature analysis to unveil the drivers for incorporating social media in tourism and hospitality brand strategies.</jats:p> </jats:sec> <jat...
- publication . Review . 2017Open AccessAuthors:Maria Helena Santos;Project: FCT | UID/PSI/03125/2013 (147229)
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