Meme creation and sharing processes: individuals shaping the masses
Miller, Ian D.
Cupchik, Gerald C.
Applied Computer Science | Social and Community Psychology | Social and Community Informatics | Information and Computing Sciences not elsewhere classified | Computer-Human Interaction | meme | psychology | behavior | online sharing | viral | social network | social psychology
<div>The propagation of online memes is initially influenced by meme creators and secondarily by meme consumers, whose individual sharing decisions accumulate to determine total meme propagation. We characterize this as a sender/receiver sequence in which the first send...