Meme creation and sharing processes: individuals shaping the masses

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Miller, Ian D.; Cupchik, Gerald C.;
(2016)
  • Related identifiers: doi: 10.6084/m9.figshare.3427310.v1
  • Subject: Applied Computer Science | Social and Community Psychology | Social and Community Informatics | Information and Computing Sciences not elsewhere classified | Computer-Human Interaction | meme | psychology | behavior | online sharing | viral | social network | social psychology

<div>The propagation of online memes is initially influenced by meme creators and secondarily by meme consumers, whose individual sharing decisions accumulate to determine total meme propagation. We characterize this as a sender/receiver sequence in which the first send... View more
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