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The article proposes to examine teachers' professional activity with the help of P. Bourdieu's theory of sociology of education and the theory of postcolonialism. According to P. Bourdieu's theory, it is revealed how the teachers' habitus, acting under the pressure of external structures, reproduces a culture that ensures the continuity of the position of dominant classes. In this respect, the teacher is similar to a colonizer sent to civilize by barbarian tribes. From a postcolonial perspective, the processes of cultural imposition are disrupted as cultural resistance in the "barbarian" tribes intensifies. Rejecting the one-way cultural movement (from colonist to colonized), postcolonialism speaks of encounters in which both sides undergo cultural change. A Third Space is formed, in which a hybrid culture is created. In this sense, the teacher can no longer be seen as the conqueror of new generations. He/ she is a social agent looking for his/ her own strategies and ways of survival. Taking over Other's culture is the teacher's resistance in professional terms and collaborating with the Other's culture. Resistance and collaboration interrupt reproduction and expand the hybrid culture. It is a state of uncertainty and tension that leads to dissatisfaction with professional activities. This interpretation seeks to explain the decline in the prestige of the teaching profession and teachers' own dissatisfaction with their work, as recorded in OECD TALIS 2018 research. Concept. P. Bourdieu states that the purpose of a school is to reproduce power relations. Teachers, using their authority, implement a culture that supports the position of the dominant class. However, various new studies show a decline in teachers' authority. The rupture of hierarchical connections in the process of culture imposition is being studied in postcolonialism. By applying the ideas of H. K. Bhabha, the modern teacher activity can be explained not as a cultural reproduction but as a teacher's constant encounters with the culture of the Other. A space where cultural encounters take place, K. H. Bhabha names the Third Space. Here a new hybrid culture emerges, and a school becomes open to otherness and diversity.

The importance of this article is dictated by the necessity to adopt the Bologna standard of higher education including the module system into the frame of the Ukrainian university network. The author gives a brief review of the development of the quality concept and approaches, which have been made to integrate it into higher education management. The article sets out the new scheme of individual work of student management seen as part of the general management process.

The aim of this paper is to examine the prevalence of substance use among fi rst-year stu-dents at the University of Mostar, Bosnia and Herzegovina, and to determine differences with regard to the socio-demographic characteristics of the participants. The study was conducted in June 2012 by teaching assistants at the Department of Social Work, Faculty of Humanities and Social Sciences, University of Mostar, in collaboration with social work students who were previously trained to conduct the research. The study included 420 participants from six faculties. The research is designed to determine which substances are most frequently used among fi rst-year students and to determine whether there are differences in the frequency of alcohol consumption, smoking and drug use among students with regard to their socio-de-mographic characteristics. The results show that the most frequently used substance among students is alcohol; cigarettes are in second place and marijuana (as the only drug with si-gnifi cant frequency of consumption) in third. Some socio-demographic characteristics have proven to be signifi cant in the frequency of substance use.

In domestic and foreign scientists’ research the scientific potential is investigated thro-ugh a series of economic indicators, but social and cultural aspects are not revealed. Scien-tists’ interest focuses primarily on the resource component of the scientific potential expres-sed through quantitative indexes (funding of science, number of academic staff involved in economics, the volume of scientific & technical work, etc.). The analyses of the current scientific literature have found that the concept of scientific potential with respect to young scientists has not been sufficiently studied.

At the beginning of the XXI century Ukrainian art observed activization of the artist’s interest for the political life of the country. The starting point was 2004, marked by protests against unfair elections in the country, the birth of the first “Maidan” and “Orange revolution”. In a number of artistic actions organized by art groups we can see the reflection of the revolution events and, later, the frustrations of its ideals. The most striking manifestation of political issues in contemporary art in Ukraine was the great creativity following the second “Maidan” (2013). In this spontaneous Performance everyone plays a role: the participants are the protesters, official persons, fighters of “Berkut” and interior force troops, journalists and others. Protesters’ tents, barricades, a statue of Lenin and “Maidan” itself (or Independence Square) as a place of free will and creativity became the Symbols of the “Maidan” and its own art objects.

Aim. The main objective of this article is to contribute to the research in the area of accident incident rates among school children. Methods. A non-standardized, 12-item questionnaire based on independent compilation was used for data collection. The questionnaire contained closed questions which monitor the nature of school-related injuries, gender and age of respondents. Results. 100 students with diagnosed ADHD and 100 children without ADHD diagnosis participated in the research. The accident and incident data were collected between September 2016 and June 2017. Out of 100 given questionnaires filled by ADHD children, the result shows that 49% of them experienced an injury in school and children without ADHD diagnosis reported injury in only 26% of cases, which means that roughly every second child with a Attention Deficit Hyperactivity Disorder experienced an injury some time during the school year during class, whereas among neurotypical children this ratio would refer to every fourth child. Conclusions. The results of the analysts pointed at the possible need of informing all staff involved in the education system of ADHD children about the risks of injury in school environment and thus support the prevention of injuries, support the prevention programs which would be focused on children with attention disorders.

The article is a synthetic analysis of the Outdoor Adventure Education model in the context of three elementary components: the environment – in relation to the theory of space from the perspective of sociological and pedagogical theory of space; personal perspective and growth as well as social development – in relation to psychological phenomena that accompany the individual and group involved in the process of Outdoor Adventure Education. The aim is to present how these processes determine the effects of education and what personalities’ elements are involved.

Public relations is involved in all communication between an organization and the pu-blic. In the contemporary world, PR practitioners have become the facilitators of information. Information and communication technology (ICT) have imposed new rules in the fi eld of public relations. Communication strategy and information management have become crucial parts of modern public relations. People change their habits with regard to the consumption of traditional and new media. The challenges imposed by the development of information and communication technology are also related to understanding the new information so-ciety. For that reason information ethics deals with the ethical implications of dissemination, use, development and safety of information. Public relations follow new information and communication trends, and they need to build fi rm ethical principles for the age of informa-tion. The author examines the ethical implications of the framing concept in public relations.

Aim. The aim of the research is to compare Konstantin Levin’s function in the film Anna Karenina(2012) by Joe Wright, the script written by Tom Stoppard and the novel Anna Kareninaby Leo Tolstoy and to determine how much his figure was changed in the film adaptation under the influence of the scriptwriter’s and director’s stance. Methods. The subjects of the study were the film Anna Karenina (2012) by Joe Wright, the script written by Tom Stoppard and the novel Anna Karenina by Leo Tolstoy. They are analysed with the use of the theory of script writing, different types of character classifications and the text corpus analysis, taking into account the cultural, historical and economic features of scriptwriting and film production. Results. The analysis shows that Konstantin Levin’s function of the second protagonist that is characteristic for the novel is further developed in the screenplay but is omitted in the film. The discrepancies with the source book and the screenplay are caused by the influence of the film director during the film production. Conclusions. Even though the study considers the texts that are closely interrelated, the individual author’s stance influences the text of the screenplay so much that it gives us an opportunity to call Tom Stoppard, the scriptwriter, a writer in the full sense of the word.

Education is the key supporter of society, yet at the same time it is the main challenge to hu-manity and society. The need for change is incontestable in all fi elds, including that of education.Education in Kosovo has taken a long, challenging and extremely diffi cult journey. Such challenging situations are a result of the low level of economic and social development in Ko-sovo. Today, education in Kosovo is considered to have made signifi cant progress as a result of fundamental reforms of the education system towards standardization to the European Union education system.This paper aims to analyze the historical, political and economic infl uence on the edu-cation system in Kosovo in general and the teacher education in particular, on its course to-wards implementation of the objectives of the Bologna Process and integration into the Euro-pean Higher Education Area (EHEA).