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2019-2023
Mémoires en Sciences de l'Information et de la Communication
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Étude de cas. LA REDOUTE: digital transformation strategy
appsOther research productkeyboard_double_arrow_right Other ORP type 2021 France English HAL CCSD
Authors: Daidj, Nabyla;
Daidj, Nabyla;
Disponible en ligne sur le site de la Centrale de Cas et de Médias Pédagogiques : https://www.ccmp.fr/collection-ccmp/cas-la-redoute-digital-transformation-strategy; Cas pédagogique CCMP N° G2031(GB); La Redoute is above all a family story and a company that has long been a forerunner in textile-clothing activities, becoming the first mail order company in France with a mythical catalog (Appendix A). The "success story" has been going on for almost 180 years, with considerable successes but also more difficult phases of restructuring, particularly at the end of the 1990s.The decade 2010 is a pivotal period marked by a change in governance at La Redoute and radical strategic decisions. Since 2014, La Redoute has continued to reinvent itself under the impetus of digital technology. These transformations affect all levels of the company: internally (organization, culture, agility, information systems) but also within its business ecosystems in its relationships with suppliers and customers (logistics, user journey, customer experience, data). Today, La Redoute is the French e-commerce leader in Home and Fashion.
HAL Evryarrow_drop_down
HAL Evry
Other ORP type . 2021
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Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
Other ORP type . 2021
Data sources: Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
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HAL Evryarrow_drop_down
HAL Evry
Other ORP type . 2021
Data sources: HAL Evry
Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
Other ORP type . 2021
Data sources: Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
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1 Research products

Étude de cas. LA REDOUTE: digital transformation strategy
appsOther research productkeyboard_double_arrow_right Other ORP type 2021 France English HAL CCSD
Authors: Daidj, Nabyla;
Daidj, Nabyla;
Disponible en ligne sur le site de la Centrale de Cas et de Médias Pédagogiques : https://www.ccmp.fr/collection-ccmp/cas-la-redoute-digital-transformation-strategy; Cas pédagogique CCMP N° G2031(GB); La Redoute is above all a family story and a company that has long been a forerunner in textile-clothing activities, becoming the first mail order company in France with a mythical catalog (Appendix A). The "success story" has been going on for almost 180 years, with considerable successes but also more difficult phases of restructuring, particularly at the end of the 1990s.The decade 2010 is a pivotal period marked by a change in governance at La Redoute and radical strategic decisions. Since 2014, La Redoute has continued to reinvent itself under the impetus of digital technology. These transformations affect all levels of the company: internally (organization, culture, agility, information systems) but also within its business ecosystems in its relationships with suppliers and customers (logistics, user journey, customer experience, data). Today, La Redoute is the French e-commerce leader in Home and Fashion.
HAL Evryarrow_drop_down
HAL Evry
Other ORP type . 2021
Data sources: HAL Evry
Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
Other ORP type . 2021
Data sources: Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
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HAL Evryarrow_drop_down
HAL Evry
Other ORP type . 2021
Data sources: HAL Evry
Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
Other ORP type . 2021
Data sources: Mémoires en Sciences de l'Information et de la Communication; Hyper Article en Ligne - Sciences de l'Homme et de la Société; Hal-Diderot
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2019-2023
Mémoires en Sciences de l'Information et de la Communication
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Étude de cas. LA REDOUTE: digital transformation strategy

Other research products
2019-2023
Mémoires en Sciences de l'Information et de la Communication
Hal-Diderot
COVID-19
Rural Digital Europe