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This project set out to answer the research question: “How has Apple’s rebranding strategy influenced their consumers’ behavior?” In order to answer said research question a longitudinal case study of Apple was conducted with the aid of qualitative and quantitative data. The limitations as well as potential future research paths have been included. The paper delved deep into the reasons why a company would want to rebrand and the best ways to conduct such an endeavor. As well as how consumer behavior is influenced by companies and in relation to Apples rebranding. It was discovered that Apple’s rebranding helped to resurrect a failing company into its bright future and that the rebranding strategies played a pivotal role on the behavior of Apple’s consumers to better Apple.Keywords: ‘rebranding’, ‘branding’, ‘consumer behavior’, ‘Apple’, ‘Steve Jobs’

In this paper we examine development processes in the videogame industry and attempt to use the information gathered therefrom to structure and plan a hypothetical small-scale game development process while simultaniously attempting to follow such a process. We examine how game development processes are structured and what separates game development from other forms of software development. In terms of modelling, we examine software modelling methods are used in game development and why they are used, as well as how agile development plays into game development processes. A hypothetical process was created for amateur developers, with a team size assuming that ongoing simoultaneous processes were impossible to carry out, and was structured into three separate stages to be carried out in order; pre-production, production and post-production, as inspired by litterature sources. Our examination of industry-litterature, in addition to our own experience with the followed process and the experience gained through designing our own process, lead us to conclude the following:Game development is uniquely split into three separate stages: 1. with the purpose of experimenting with the game concept and design, 2. with the purpose of implementing the game in its minimum-viable stage, and 3. with the purpose of optimizing and improving the game as implemented in the previous stage and get it ready for release. The size of the development team has a drastic influence on the activities in the game development proces since more developers require a higher level of communication and therefore more formalized and divided processes.Modelling in video games is generally meant to communicate design, but the complexity of the process and other possible factors may require the modelling to adopt a more formalized approach.Game development includes frequent re-definition and re-iteration of the design and as a result, an agile approach is almost a necessity to avoid wasting time on re-planning; if the design constantly changes, a plan-driven approach is not a viable solution since every developed plan is unreliable.

This assignment aims to investigate how language in court has the effect to frame the perception of a narrative in a court setting. Our focus is centered around the linguistic methods used in a court case to frame the case narrative, on which the court case is centered about. Our analysis is based on modality, implicature and framing. Using these methods, the analysis will be based on a transcript from a danish court case. The analysis will focus on how the methods come into play during the linguistic interaction between the participants. The methods used, serve as an approach to determine in which way the participants´ choices of language influences the framing of the case narrative. We use the term framing both as a method on its own, as well as an overarching term for the other methods used. Lastly, based on our findings during the analysis, the assignment concludes on how the used methods impacts the linguistic interactions of the court case. This study can serve as an example of how linguistics, particularly linguistic framing, can have an effect in court and as a starting point for further linguistic case studies.

AbstractThe main focus of this project is animal experiments and the ethical considerations concerning the goals and means in experiments. The discussion of animal use in experiments is still relevant in today’s medical and food industry, considering animals are still inflicted with physical and psychological pain as a mean of human goals. For this reason, many animal welfare organizations have emerged throughout the years after World War II in order to fight for animal rights. Therefore, the necessity of animal experiments needs to be questioned and reviewed in a historical context to fully understand the issue. This project examines the experiments done by Harry Harlow in 1957 about love and affiliation in infant rhesus monkeys. The project reviews ethical theories including utilitarianism, contractualism and deontology followed by an analysis of the concept experiment. Furthermore, Harlow’s point of view is analyzed by the means of ethical theories and historical circumstances. The purpose is to achieve an understanding of Harlow’s actions and, thus, address the problem of whether one can justify the use of animals in experiments, where the animals are inflicted with pain. The results indicated Harlow’s ethical point of view on his experiments to be contractualistic, since his motivation was based on own interests and a rational view of humanity. Conclusively, his objectivistic method and approach to the experiments clearly showed the natural science impact on his scientific and ethical point of view. This explains Harlow’s actions, but the discussion whether animals should be a mean of human goals is still ongoing.

This project aims to elucidate the conceptions of racial identity, which are conveyed in the academic debate on race, as well as examine which conditions are at play regarding racial transitioning in a contemporary American context. Our research has shown that racial transitioning is a term fathoming all forms of racial change; including transracialism and racial passing. However, our focus lies within the complexities of the racial transition from white to black. Furthermore, this project establishes its empirical data from three philosophical articles that originate from the Hypatia controversy, in which transracialism has been critically debated within feminist academia; arising from Tuvel (2017) who writes in favor of transracialism. In order to deduce which discursive constructions are represented in the academic debate and how racial transitioning challenges contemporary understandings of race in American, a critical discourse analysis is conducted. Moreover, our analysis is based on Fairclough's (1993) three-dimensional model consisting of a textual, discursive- and social practice analysis. In addition to the analysis, we incorporate a sociological historical reading from Keeanga-Yamahtta Taylor (2016), race theory from Goldberg (2009:2015), as well as identity understandings from Stuart Hall (2011). This framework has in turn enabled us to study racial transitioning and its affiliated discourses in the societal context of contemporary understandings of race in America.Based on the analysis, we have identified two main discourses within our empirical data, namely a cultural studies discourse and a postracial discourse. The respective discourses are constituted by underlying discourses, all which attempt to gain definitive power over the principal understandings of race(transitioning) in America. Lastly, it is concluded that within our empirical data conflicting understandings of race occurs, questioning what significance race has for the individual's opportunity for constructing identity.

Queer womxn do not gain adequate and relevant knowledge about sex and sexual health in formal sex education. Yet they still have sex, so they must get their knowledge somewhere. This paper answers the question: How do young international queer womxn living in Copenhagen learn about sex? Under an interpretivist paradigm, we look at the way they use media and social interaction and the way they practice safe sex. We use a focus group discussion as the main method. Looking through the theoretical lenses of Sara Ahmed’s (un)comfortable spaces and intersectionality, we discover that young queer womxn find their knowledge on the internet. They also find their own understanding of what safe(r) sex is since there is not general agreement upon safe sex practices for queer womxn.