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Spotify’s patented technology is an example of how Adorno and Horkheimer’s con-cept ‘irrational regress’ is inherent to surveillance capitalism. The data collected through Spotify’s new patented voice recognition technology may be legal according to the GDPR and Human Rights Declaration, however, ethical concerns arise. The data collected through this technology has the potential for manipulation and exploitation, as well as producing and upholding existing asymmetrical power structures which turn individuals into data sub-jects. Knowledge of the issues this presents is crucial for collective action which is deemed neces-sary to change current social reality. This paper presents a critical examination of Spotify’s new patent titled ‘Identification of taste attributes from an audio signal’ and their product ‘Car Thing’. It will provide a general introduc-tion to the voice and its embodied characteristics which functions as background knowledge for further analysis of voice recognition technology, as well as introduce important concepts such as Surveillance Capitalism and Digital Citizenship. This paper adopts a Critical Theory approach when analyzing and discussing the problems and dangers of collecting data on users with voice recognition technology.

This project examines how the interaction between school and parents are influenced by digitalisation, and to which degree the socioeconomical status of the parents is a contributing factor. Furthermore, the project looks into the parents’ experience with emergency schooling during the COVID-19 pandemic and how they have handled the emergency schooling situation. The analysis is based on seven semi-structured interviews with parents who has a child enrolled in the Danish primary school. Through theory, primarily based on Maria Ørskov Akselvolls theory about ‘cooperation and strategies of involvement’, the project explains a new type of parental involvement, in which parents are demanded to be reachable all hours during the day in activities regarding their children’s school. Hereby an examination of how increased digitalisation has changed the communicative interaction between school and parents. The analysis shows how parent’s digital prerequisites are an important factor in supporting their children during the emergency schooling. Furthermore, the project aims to outline how parents are forced by underlying norms and expectations from the school, in addition to support the children academically. This is in accordance with the choice of scientific theory “critical realism”, which tries to uncover the non-observational structures and norms of society. These expectations and norms seem to have a great impact on the parental style, which can be categorized as ‘concerted cultivation’. Finally, the project discusses how an increased amount of digitalisation is affecting the parents and children – not only in a school related context but in general as well. The conclusion of the project is held up against an international perspective with a discussion of how emergency schooling during COVID-19 will affect the future constellation of the school system.

Due to the pandemic restrictions, fashion week shows were forced to re-think creatively to deliver a digital version that could bring some of the physical atmosphere, while keeping viewers engaged. Emotional branding is considered a powerful marketing strategy that focuses on creating strong brand attachments between consumers and brands, decisive in highly competitive environments as fashion. The purpose of this article is to (1) observe and identify how fashion brands can use emotional branding in digital fashion weeks and (2) unveil the opportunities and limitations that the digitalization of fashion weeks offers to the brands. For that, we present four case studies that are representative of the Copenhagen Fashion Week. Because of the nature of the research, this study is purely qualitative in nature. A total of four visual analysis, two focus groups, and an in-depth semi-structured interview were conducted, on top of that, the study is supported with semi-structured interviews supplied by Copenhagen Fashion Week. A social constructivist research paradigm, anchored on the nature of the field of study, was applied as philosophy of science. Through this, the researchers got a deeper understanding of the four selected case studies. Fashion brands’ digital presentations were found to use emotional branding strategies such as empowerment, sensory branding, and storytelling. Furthermore, from the digitalization process it is identified a recurring trend, the democratization of fashion shows and its effects for the fashion industry. This study fills up a research gap in the field of emotional branding linking it to digitalization. Given the practical significance of emotional branding on digital fashion weeks, the findings of the current study provide insights into fashion brands through making possible a more complete understanding of using emotional branding in digital scenarios.