Quick search
Advanced search in
Field to searchTerm
Add rule
Download Results
451 research outcomes, page 1 of 46
  • publication . Article . 2012
    Open Access Persian
    Authors:
    Abdolhamid Ebrahimi; Hossein Safarzadeh; Maryam Javidihagh;
    Persistent Identifiers
    Publisher: University of Tehran

    Building retailer equity increases revenue and profitability by insulating retailers from competitors. Store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedent...

    Add to ORCID
  • publication . Article . 2019
    Open Access Persian
    Authors:
    Maryam Behzadi; Ehsan Abedi; Seyed Mahmoud Hashemi;
    Persistent Identifiers
    Publisher: University of Tehran

    Objective Internal brand management is an effective factor in building and maintaining a strong brand. This sustainable competitive advantage includes the activities within an organization to ensure reflection on the brand value, so the staff can play an important role ...

    Add to ORCID
  • publication . Article . 2016
    Open Access Persian
    Authors:
    Abdorahman Ehsan; Mohsen Nazari; Tahmores Hasan Gholipoor; Mansour Samadi;
    Persistent Identifiers
    Publisher: University of Tehran

    Main goal of this research is developing a model for encouraging consumer in Tehran to buy Iranian products. Based this goal, qualitative research and grounded theory is used. Also deep interview technique is selected and sampling technique was theoretical sampling. Res...

    Add to ORCID
  • publication . Article . 2019
    Open Access Persian
    Authors:
    Mohamad Ali Shah Hoseini; Ali Heidari; Seied Mohamad Aarabi; Sadegh Ghaderi Kangavari;
    Persistent Identifiers
    Publisher: University of Tehran

    <strong>Objective</strong> <br />Strategic alliances are commonly used in industries with high levels of technology and dynamism, including the automotive industry. The reasons for the high level of attractiveness of strategic alliances in the automotive industry are th...

    Add to ORCID
  • publication . Article . 2011
    Open Access Persian
    Authors:
    Saeed Mortazavi; Yaser Asemandoreh; Mehdi Najafi Siahroudi; Seyyed Moslem Alavi;
    Publisher: University of Tehran

    The Purpose of was segmentation of customers according to benefit sought. Market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise sa...

  • publication . Article . 2013
    Open Access Persian
    Authors:
    Masumeh Hoseinzadeh Shahri; Maryam Khosravi;
    Persistent Identifiers
    Publisher: University of Tehran

    Regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining c...

    Add to ORCID
  • publication . Article . 2019
    Open Access Persian
    Authors:
    Morteza Maleki Minbashrazgah; Gholamreza Amini Khiabani; Yahya Khansari;
    Persistent Identifiers
    Publisher: University of Tehran

    <strong>Objective</strong> <br />Marketing capacity is the mechanism that empowers a firm to implement its strategies in a competitive environment. With this approach, firms can show their customer-oriented culture to the market to link not only their physical resources...

    Add to ORCID
  • publication . Article . 2013
    Open Access Persian
    Authors:
    Esmaeil Malek Akhlagh; Mahmoud Moradi; Mehran Mehdizade; Nahid Dorostkar Ahmadi;
    Persistent Identifiers
    Publisher: University of Tehran

    Innovation could be recognized as a key factor in anincreasingly competitive environments and it is difficult to find anindustry that is not engaged in innovation. However, innovation successand achievement to important advantages such as performanceimprovement is not e...

    Add to ORCID
  • publication . Article . 2020
    Open Access Persian
    Authors:
    Sina Golkari Hagh; Seyed Mohammad Tabatabaeenasab; Alireza Rajabipour;
    Persistent Identifiers
    Publisher: University of Tehran

    <strong>Objective</strong> Given the relative impact and effectiveness of psychological ownership among the buyers on customer satisfaction, loyalty, word-of-mouth advertising, and willingness to pay more, there are very only a few studies that are generally based on cu...

    Add to ORCID
  • publication . Article . 2011
    Open Access Persian
    Authors:
    Mojtaba Amiri; Mahmoud Reza Asadi; Fatemeh Delbari Ragheb;
    Publisher: University of Tehran

    Burnout is related not only with mental health staff but also with their productivity levels, so to become familiar with effective methods of coping with psychological pressure and recognition, prevention and overcoming burnout, while improving mental health improvement...

451 research outcomes, page 1 of 46