The objective of the ethical operational model created in the SotePeda24/7 project is to work as a tool in the identification, ethical evaluation and decision-making of ethical issues as well as in ethical activities in the digitising operational environment of the soci...

Digital transformation is changing the ecosystem and at the same time professionals’ competencies worldwide. Minimising health care and social welfare costs while increasing citizens’ health and well-being is challenging. Technology and digital tools play an important r...

As part of Haaga-Helia’s HomeOpera – Digital Social Cultural Experiences -project, Elina Moreira Kares and Aarni Tuomi explored the notion of digital sociality in various cultural events over the last two years through market research and benchmarking. In this article t...

Marketing capability is a valuable resource for a firm, and it has a role in firm performance and new product development. Thus, firms with high marketing capability test and introduce innovations to the market, outperforming firms with low marketing capability. Digital...

Purpose This study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling. Design/methodology/approach The study adopted a qualitative interview research design. A total of two participant...