This study explores the historical development of Virtual Reality (VR) and Augmented Reality (AR) technologies and their applications in various fields, such as education, tourism, and consumer experiences. Through a review of relevant literature, the paper analyzes how VR and AR enhance user engagement and satisfaction by providing immersive and interactive experiences. In education, VR and AR are used to create vivid learning environments, promoting students' understanding and interest; in the tourism industry, these technologies enhance visitors' exploration and experience of destinations; in business, AR applications improve consumer shopping experiences and brand loyalty. Despite the widespread application of these technologies facing challenges such as high costs and user adaptability issues, research shows their potential remains significant. Future research should focus on optimizing user experience, lowering technological barriers, and expanding application scenarios. In conclusion, the development of VR and AR technologies will drive innovation and transformation across industries, offering richer experiences in daily life.