For decades, vertical take-off and landing aircrafts (VTOL) have seen their use limited to special-purpose & military applications. By 2017, companies like Lilium Aviation and others started showcasing prototypes of electric “flying cars”. The key problem with these prototypes is that they require an efficient & reliable electric propulsion technology to be able to lift off their payload of 1-2 people. This propulsion technology must also support transition from VTOL to linear flight, otherwise its energy consumption will not allow any useful applications. European Sustainable Propulsion brings to the market the first solution able to support the industrialization of VTOL development—an electric turbine technology with both static thrust for VTOL & dynamic thrust for linear flight. Apollo electric turbines are 2-4x more efficient than other electric ducted fans, support tilt-free transition from VTOL to linear flight, are compact and are designed to enable scalable distributed electric propulsion. Our unique innovation enables design of novel, much safer VTOL drones for operation in congested urban areas & on dangerous industrial sites, allowing us to commercialize it to both to the current nascent market of passenger VTOL manufacturers, as well as to the upcoming heavy-duty VTOL market. Our analysis shows the target markets for commercialization of Apollo of €13.75bn+ for passenger VTOLs and €690bn+ for heavy-duty drones in verticals such as oil & gas, construction, security & others. In 2017 we were featured in Wired as a refreshingly realistic technology among other VTOL & drone-enabling technologies. Athena, the 1st generation of Apollo family turbines, are now under testing in FR, US & CA. Japanese Fire & Disaster Management Agency has just signed the purchase order for it. By selling Apollo electric turbines to other VTOL drone manufacturers (short-term) & by building or own heavy-duty drones (long-term) we aim at €30m by 2022.